Western companies looking to enter or remain in the e-commerce market in China need to recognise that the idea of adding a store-front on WeChat, linking to search results in Baidu and enabling WePay are no longer sufficient in the Chinese e-commerce landscape.

Have a premium account? Sign in to continue reading.

Unlimited access to all stories from $99.9/year*

The latest reporting and analysis from business and investments to news and views on social issues.


  • Simultaneous logins across all devices
  • Instant access to past digital issues
  • Unlimited access to The Edge Malaysia
  • *For annual subscription plan only. T&Cs apply