Starting Nov 1, the digital landscape in China changed. The country’s Personal Information Protection Law (PIPL) has elevated the humble data protection officer to an in-demand employee with a salary increase to reflect the change in status.

The legislation is similar to — but not the same as — Europe’s General Data Protection Regulation (GDPR), as it defines the limits on what companies can do with consumer data.

Chinese websites must now obtain explicit consent from internet users before collecting their personal information. Every business that collects any personal data information must comply.

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