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China view: Holding up half the sky with money

Daryl Guppy
Daryl Guppy3/24/2022 08:25 PM GMT+08  • 5 min read
China view: Holding up half the sky with money
A shopping mall in Shanghai. How China’s women choose to spend their money is shaping the business environment and opening up new opportunities. Photo: Bloomberg
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“Women hold up half the sky,” was a proclamation made by Mao Zedong. It was mainly intended to prove that women are a resource that ought to be deployed outside of the homes into the professional fields.

The proclamation was cynically modified in the early part of the 21st century to read: “Women hold up half the sky, but only if they have money”.

Twenty years into the new century, it is estimated that between 35% and 50% of senior executive and management positions are held by women in China. China is no stranger to women in powerful positions with large numbers of women occupying the top jobs — particularly CMO roles — in major companies. China has two-thirds of the world’s self-made female billionaires, with a total of 85.

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