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UOB has ThaiBev on 'hold' as latter ramps up marketing efforts to beat competition

Samantha Chiew
Samantha Chiew3/14/2019 12:04 PM GMT+08  • 2 min read
UOB has ThaiBev on 'hold' as latter ramps up marketing efforts to beat competition
SINGAPORE (Mar 14): UOB Kay Hian continues to rate Thai Beverage (ThaiBev) “hold” with a target price of 86 cents and a recommended entry price of 78 cents.
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SINGAPORE (Mar 14): UOB Kay Hian continues to rate Thai Beverage (ThaiBev) “hold” with a target price of 86 cents and a recommended entry price of 78 cents.

Through its channel of luxury hotels and restaurants, the group has introduced the InverHouse whisky portfolio, extending its reach into the premium segment. Premiumisation remains a focus as the group works towards capitalising on its strong brand recognition by improving packaging designs and expanding into smaller volume offerings.

The group has also introduces ready-to-drink (RTD) spirits, such as the Kulov Max 7 vodka and wine cooler, which also caters to the growing niche market segments that prefers convenience.

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