SINGAPORE (Dec 13): UOB KayHian is maintaining UnUsUaL at "buy" with a target price of 44 cents.

In a Friday report, lead analyst Llelleythan Tan says UnUsUaL is expected to experience a strong 3QFY20 due to substantial revenue contribution from its growing order book.

Sold-out shows from popular artistes such as Air Supply, four nights from Andy Lau, three nights of JJ Lin concerts and two nights from Eric Chou are set to boost UnUsUaL’s profit for 3QFY20. Management has also been in discussions with other up-and-coming artistes, potentially boosting its pipeline for 4QFY20 and beyond, says Tan.

For 4QFY20, UnUsUaL has four JJ-Lin shows in Hong Kong and Sydney, all of which are expected to be fully sold out.

Furthermore, Tan says management is focusing on bringing in popular artistes such as K-pop groups or Mandopop artistes on the back of strong demand.

As UnUsUaL tends to be careful in choosing who to bring in, Tan expects UnUsUaL to bring in more popular artistes from 4QFY20 onwards, adding to its already impressive order book.

Meanwhile, UnUsUaL's family segment set to expand further with partnerships from popular brands.

For example, its seven nights of the Walking with Dinosaurs title in Taiwan to help boost profits for 3QFY20.

"Due to the popularity and success of the Disney on Ice shows, we reckon that UnUsUaL may further collaborate with Disney to carry out more family-friendly entertainment in 2020 and beyond," adds Tan.

Shares in UnUsUaL closed 1 cent higher at 29 cents on Friday.