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StarHub banks on digitalisation trend to drive external sales, cut internal costs

PC Lee
PC Lee8/27/2018 11:22 AM GMT+08  • 2 min read
StarHub banks on digitalisation trend to drive external sales, cut internal costs
SINGAPORE (Aug 27): StarHub plans to ride on the trend of enterprise digitalisation to generate external revenue and improve marketing and cost control internally, said its new CEO.
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SINGAPORE (Aug 27): StarHub plans to ride on the trend of enterprise digitalisation to generate external revenue and improve marketing and cost control internally, said its new CEO.


See: UOB and StarHub ink MoU to help SMEs accelerate their digitisation efforts

Speaking at a recent analyst briefing, new CEO Peter Kaliaropoulos said the broad strategy which will help the telco prepare for external threats, will be proposed to the board for approval.

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