SINGAPORE (Oct 6): Singapore has stepped up efforts to woo Chinese tourists amid weaker traveller sentiments and lower corporate demand.
“Large-scale events here have increasingly been catering towards Chinese tourists,” says OCBC Investment Research lead analyst Deborah Ong in a Thursday report. “We expect the Singapore Tourism Board’s active engagement with Tier 1 and Tier 2 cities in China to put Singapore in good stead going forward.”
In a clear signal of Singapore’s courtship of Chinese tourists, the 2016 edition of the Great Singapore Sale broke off its long-standing relationship with MasterCard to partner with Chinese payments firm UnionPay International.
For more insights on corporate trends...
Sign In or Create an account to access our premium content.
Subscription Entitlements:
Less than $9 per month
Unlimited access to latest and premium articles
3 Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
