The “maxing” of Free Fire’s growth potential has spurred Maybank Kim Eng to maintain its “buy” call and target price of US$378 ($507.79) on technology firm Sea.

This is slated to give the counter a 9% upside from its $346.09 price, analyst Lai Gene Lih writes in an Oct 15 note.

His move follows the launch of Free Fire Max – the higher spec version of the game which features better graphics, animation and draw distance which are believed to help re-engage existing users while reaching out to new ones.

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