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Intensifying competition, economic slowdown may drag on Sheng Siong's growth: Maybank KE

Michelle Zhu
Michelle Zhu3/19/2019 11:40 AM GMT+08  • 3 min read
Intensifying competition, economic slowdown may drag on Sheng Siong's growth: Maybank KE
SINGAPORE (Mar 19): Maybank Kim Eng is starting coverage on Sheng Siong Group (SSG) at “sell” with a  target price of 95 cents, which implies 19.5 times FY19F P/E – 1 S.D. below the stocks’ five-year mean.
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SINGAPORE (Mar 19): Maybank Kim Eng is starting coverage on Sheng Siong Group (SSG) at “sell” with a target price of 95 cents, which implies 19.5 times FY19F P/E – 1 S.D. below the stocks’ five-year mean.

The research house’s estimates for FY19-20E new-store sales and same-store sales (SSS) contributions are currently below that of the street. It is also forecasting for only four and two new store openings for FY19 and FY20E, respectively, compared to the 10 new stores SSG opened in 2018.

Maybank’s conservative projections are considering the supermarket chain’s believed exposure to a slowdown in consumer spending amid economic deceleration, which is expected to come on top of rising e-commerce competition and changing consumer habits.

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