SINGAPORE (Sept 16): The two things that luxury brand Montblanc and the winners of the Billion Dollar Club have in common are: staying relevant and having the foresight to diversify before the need arises. Montblanc has 113 years behind it and is one of the world’s most visible and recognisable luxury brands.

Matthieu Dupont, president of Montblanc Southeast Asia, says: “[Montblanc] has a strong history and heritage and is a highly successful example of diversification. We started with writing instruments in the early 20th century, diversified into leather in 1926 and watches in 1997, and launched our first-ever smartwatch in 2017.”

This success is attributed to Montblanc’s vertical thinking. Dupont says the beauty, yet complexity, of Montblanc lies in its ability to evolve, which has become one of the hallmarks of quality that it is famous for. It also helps that the company locates its manufactures where the finest craftsmanship is found. As a result, it has three manufacturing sites: Italy for leather goods; Switzerland for timepieces; and a historical manufacture in Germany for writing instruments.

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Related Stories

    Stay updated with Singapore corporate news stories for FREE

    Follow our Telegram | Facebook