SINGAPORE (Sept 5): BreadTalk is today opening its first TaiGai flagship store in NEX Serangoon shopping mall.

TaiGai originated from Shenzhen and became the first brand to popularise the tea beverages with fruit-blended milk cheese crowns.

The brand now has more than 60 stores across China.

To recap, the group’s wholly-owned subsidiary Together Inc earlier in May entered into a joint venture with Shenzhen Pindao Food & Beverage Management to incorporate BTG-Pindao Venture, which will operate tea beverage brands Nayuki and Tai Dai in Singapore and Thailand, with a first right of refusal to operate in Malaysia, Indonesia, and Philippines.

See: BreadTalk in JV to bring new tea beverages and cafes to Singapore and Thailand

Following today’s opening, the group plans to open another nine more outlets in Singapore and Thailand next year.

Henry Chu, group CEO says, “In recent years, there is a rising demand for novelty tea beverages with different brands mushrooming around our city state. I believe that through our strong operational track record and brand management experience, we are optimistic of delivering the iconic TaiGai’s Milky Kiss and Fruity Milky Kiss drinks to capture the hearts and taste buds of consumers.”

Shares in BreadTalk last traded at $1.00.