SINGAPORE (Sept 13): Alipay, the mobile payment and lifestyle platform operated by China’s Ant Financial Services Group, has concluded its first “cashless trip” made by Chinese visitors to Singapore.

The trip was held in August this year together with the Singapore Tourism Board (STB), and saw six Alipay users visit Singapore based on itineraries planned by STB for three out of its seven “passion tribes”, namely the Foodie, Collector and Explorer tribes.

It was designed to promote Singaporean destinations that accept Alipay’s cashless payment platform in order to demonstrate to Chinese visitors that they can enjoy the same seamless experience in Singapore as they do back home, says Alipay in a press release issued on Thursday.

Singaporean businesses included Resorts World Sentosa (RWS), Shangri-La Hotel, and Singapore Airlines (SIA), all of which offered their support by accepting Alipay throughout the trip.

Citing data from Nielsen, Alipay says the majority of Chinese tourists use mobile payment platforms during their travels overseas, which is six times more than non-Chinese tourists.

Nielsen research also found that over 90% of Chinese tourists would consider using Alipay when travelling abroad if the platform was more widely-accepted among foreign merchants, with over 90% of respondents indicating they would increase their spending if Alipay was an accepted payment method.

“We are pleased to have partnered with Alipay in this activity given their strong reach and understanding of the Chinese market, our top source market for both visitor arrivals and tourist spending,” says Jacqueline Ng, director, marketing partnerships and planning, STB.

“We hope to use the insights from this initiative to explore better ways of engaging Chinese visitors and to offer more compelling and seamless experiences through Alipay that are better tailored to their passions,” she adds.