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SINGAPORE (June 20): Mastercard has released findings from its 2018 Global Destination Cities Index (GDCI): Play study, which measures international destinations with the highest concentration of visitors traveling for relaxation and leisure, instead of business.
Among the survey’s results were the top cities in Asia Pacific where over 90% of overnight visitor travel in 2017 was for purposes beyond business, such as for vacations or family visits.
Bali, Indonesia, tops Mastercard’s regional list, with 96.7% of study participants traveling to the city for leisure purposes. This is followed by Phuket in Thailand, Kuala Lumpur in Malaysia, and Osaka, Japan, at 93%, 92.2%, and 90.8% respectively.
In a Wednesday release, the global payments company highlights these cities as destinations with unique cultures, but with a common focus on relaxation and fun.
It also credits the phenomenon of international travel’s “incredible growth rate” to factors such as affordable air fares and higher living standards, which in turn helps to transform local economies and enable people to broaden their horizons.
Additional insights from the 2018 Mastercard Global Destination Cities Index will be released later this year, says Mastercard.