F J Benjamin says Raoul, one of its two in-house fashion labels, will be sold in Raoul stores in China from mid-September this year.
The launch comes under a franchise agreement with Chongqing-based Budy Import & Export Trading Co. Ltd, which is owned by entrepreneur Anderson Wang.
The franchise agreement will be valid for an initial five years, with an option to renew.
Under the agreement, Budy (Chongqing) Import & Export Trading Co. will open a total of 27 stores in key cities in China including Shanghai, Beijing and Chengdu by 2017.
Douglas Benjamin, Chief Operating Officer of FJ Benjamin, said: “This is the first major franchise deal we’ve signed for Raoul and I’m pleased that we’ve found in Anderson a partner who is energetic, enterprising and understands the DNA of Raoul… We expect to sign another franchise deal in the region.”
Raoul was created in 2012 by Douglas and Odile Benjamin, to fill the niche for a quality but affordable men’s shirt label. In recent years, it branched out to womenswear, accessories and leather goods, which now account for more than half of its sales. Outside of Asia where Raoul is sold in Singapore, Malaysia, Indonesia and the Philippines, Raoul is available through selected retailers in the fashion capitals of Paris, Milan, London and New York. Leading international fashion media have identified Raoul as a label to watch.
Celebrities including Zhang Ziyi, Rebecca Romijn, Viola Davis, Jennifer Lawrence and The Duchess of Cambridge, have been seen wearing items from the brand’s collections.
F J Benjamin's other in-house brand is Catherine Deane for women.