Great Eastern Takaful Sdn Bhd (GETSB), a joint venture company between I Great Capital Holdings Sdn Bhd (i-Great), a subsidiary of Great Eastern Holdings, and Koperasi Angkatan Tentera (M) Berhad (KAT), was officially launched today.

GETSB will be helmed by En. Mohamad Salihuddin Ahmad, its Executive Director and Chief Executive Officer. Salihuddin has over 22 years of broad-based experience in the insurance and Takaful industry, with a strong foundation in both marketing and operations of various distribution channels that span across agency, bancassurance, branch and corporate intermediaries.

GETSB will adopt a “Takaful for All” approach and provide comprehensive Takaful products and services for all Malaysians, both Muslims and non-Muslims alike, says Great Eastern.