Samsung Securities Co., the brokerage unit of South Korea’s largest family-run conglomerate, hired Ben Yeoh to head equity sales in Singapore as the company seeks to bolster its Asian business.

Yeoh had previously worked for Macquarie Group where he was engaged in Asian institutional equity sales in Singapore, Kim Jin Ho, a Seoul-based spokesman, said by phone today. Yeoh will be based in Hong Kong until Samsung Securities opens its Singapore business in the first half of next year. Samsung also hired Winston Loke as chief operating officer for its Asia Pacific institutional business, according to Kim.

 

The firm is hiring in Asia, home to the world’s fastest- growing major economies, at the same time as Sanford C. Bernstein & Co., Daiwa Securities Group Inc. and London-based Standard Chartered Plc. Asia’s economy could be as large as those of the United States and European Union combined by 2015, International Monetary Fund Managing Director Dominique Strauss- Kahn said on Oct. 18.