China Hongxing Sports says it has received an order book with RMB 849 million ($165 million) worth of orders secured at the 2011 Spring/Summer Collection trade fair, held in Xiamen in October 2010.

The October trade fair has drawn strong interest from more than 1,800 participants, boosted by the introduction of approximately 190 new footwear models and approximately 500 apparel and accessories designs. The order book of RMB 849 million represented a 24.9% increase as compared to that held in October 2009.

Wu Rongguang, Chairman and Executive Director of China Hongxing, says, “We are pleased with the level of orders received at the trade fair, which enhance our overall order book in FY2011. We will carry on with monitoring the market and keeping ourselves abreast with the changes in the macro environment to ensure we are able to react swiftly to them. ”

Demand for China Hongxing’s footwear accounted for 47.6% of orders, with apparel and accessories products accounting for the rest. Delivery of these orders will take place from April to July 2011.

The group will ensure that its existing operations are on track for recovery in the challenging market condition.