China Hongxing Sports says it received an order book with RMB 1 billion ($198 million) worth of orders secured at the 2011 Spring/Summer Collection trade fair, held in Xiamen in August 2010.

The August trade fair has drawn strong interest from more than 2,200 participants, boosted by the introduction of about 180 new footwear models and roughly 400 apparel and accessories designs. The order book of RMB 1 billion represented a 12.6% increase as compared to that held in August 2009.

Wu Rongguang, Chairman and Executive Director of China Hongxing, says, “We are pleased with the level of orders received at the trade fair, which enhance our overall order book in FY2011. We will carry on with monitoring the market and keeping ourselves abreast with the changes in the macro environment to ensure we are able to react swiftly to them. ”

Demand for China Hongxing’s footwear accounted for approximately 48.5% of orders, with apparel and accessories products accounting for the rest. Delivery of these orders will take place from January to March 2011.