Mainboard-listed Transcu Group says wholly-owned Japanese subsidiary, TTI ellebeau Inc., has launched an anti-wrinkle serum under its Electore skincare line today.

The Physical Science Electore IP serum is the first product to emerge from the group’s cosmetics research and development plan which using its proprietary Ionic Passive technology to develop new products.

Using this technology, “the serum’s moisturising ingredient permeates into the keratinous layer instantly and very effectively”, says Transcu. “The serum will moisturise and make one’s skin resilient when applied on the areas of concern for wrinkles, such as the eye and mouth area.”

While conventional technology is unable to allow water-soluble ingredients to permeate into the skin effectively, Ionic Passive technology can deliver water-soluble ingredients into the skin by tapping the difference of electric potential between the skin surface and inner skin, says Transcu.

Lab tests conducted by the group have also shown that its Ionic Passive technology delivered a water-soluble ingredient 7 times more effectively compared to that of a competitor’s.