Global Yellow Pages, the publisher of telephone directories and provider of classified directory advertising and associated products and services, says it has entered into an agreement with Australia-based Qpay Pty Ltd, a leading secure transactions enabler for mobile commerce and mobile payments in Australia.

Under the deal, Qpay Australia will incorporate a company in Singapore called Qpay Asia to provide an online and/or electronic payment system to allow payments and money transfers to be made through the Internet or mobile phones. Global Yellow Pages will invest in Qpay Asia by making available convertible loans of $1 million which will be convertible to 50% shareholding of Qpay Asia.

With its technologyAlready available in Australia, Qpay Asia will offer an innovative platform for secure mobile transactions which is able to support an extensive range of in-house and third-party applications, including shopping, banking or the trading of shares in Southeast Asia and India.

Global Yellow Pages says as Qpay Asia’s technology does not require users to provide any credit card information during the transaction process, it will minimise malicious software and identity theft which occurs in other existing transaction platforms. It also offers users an unprecedented range of additional deliverables through its proprietary technology and trademarks licensed by Qpay Australia under the agreement.

Global Yellow Pages plans to roll out the transaction gateway in Singapore and Malaysia initially, and subsequently to the rest of Southeast Asia and India.