Serial Multivision Pte Ltd (SMV), a 65% subsidiary of Serial System, has been appointed jointly with AG World Pte Ltd (AGW) as the exclusive outdoor media wall (LED) operator to manage and market the advertising platform.

Measuring 23 metres by 19.7 metres, the media wall on Grand Park Orchard will open in July. Grand Park Orchard is the flagship hotel of Park Hotel Group, a fast growing hospitality chain in the Asia-Pacific.

Serial System says the media wall is located at a very strategic location on Singapore’s popular shopping district (Orchard Road & Bideford Road Junction) with constant high pedestrian and vehicular traffic.

The media wall would be an ideal platform for featuring news headlines, major events in Singapore such as National Day or F1 races and festivities happening throughout the year.