China Taisan Technology Group Holdings, the producer of knitted performance fabrics used in sports and leisure wear, says the response from US investors was largely positive at its a road show in New York city from Jan 25–29 to promote its upcoming American Depositary Receipt (ADR) issue.

The company’s Non-Executive Chairman, Choi Cheung Kong, Chief Executive Officer Lin Wen Chang, and Chief Financial Officer Patrick Kan, was at hand to share the company’s business fundamentals and growth prospects with US investors.

China Taisan Technology says the five-day road show attracted over 20 different hedge funds, private equity investors, research analysts, as well as brokers from several major financial brokerages.

“The US investors show a keen interest in public companies that serve as a proxy to China’s domestic consumption in view of the country’s rapid economic growth and increasing disposable income. Such stocks are currently trading at a much higher historical PE than China Taisan. We believe our current valuation is not a good reflection of our strong track record, balance sheet and growth potential. Therefore, we are hopeful that the level 1 ADR issue will help to improve the company’s valuation and liquidity as well as diversify our shareholder base,” says Choi.

As of today, China Taisan is still in the process of finalising the date for its Level 1 ADR issue, which is expected to take between 1 to 2 months.

The level 1 ADR issue is the most basic of sponsored ADRs that can be issued and is traded over-the-counter. It is generally viewed as a cost-effective way for companies to gauge market response for its securities in the US.