Trump Dragon Distillers Holdings, the producer and seller of baijiu products in Henan Province, China, says the group registered a 2.1% y-o-y rise in net profit attributable to equity holders of RMB35.6 million in the three months ended December 31, 2009 (2QFY2010).

But group revenue decreased 9.5% to RMB210.3 million from RMB232.3 million in the previous corresponding period. This was due mainly to the decrease in overall average selling price (ASP) from RMB37.6 per kilogram in 2QFY2009 to RMB31.6 per kilogram in 2QFY2010, although sales volume had increased from 6,178 tonnes to 6,655 tonnes in the respective periods.

Revenue for the premium products decreased 26% to RMB72.8 million as demand for high-end baijiu continued to be weak despite the winter months.

Revenue for regular products increased 2.7% to RMB137.5 million, supported by the increase in sales volume.

Continuing its strategy to fine-tune its product range to focus on mid-end baijiu products, the group introduced three new higher-margin regular products in 2QFY2010, namely the Jinyuyuan, Jinyucang and Jinyuzun.