China Hongxing Sports has received an encouraging order book with RMB 896 million ($185 million) worth of orders secured at the 2010 Autumn/Winter Collection trade fair, held in Xiamen in mid-January 2010.

The January trade fair drew strong interest from more than 1,800 participants, boosted by the introduction of 200 new footwear models and 560 apparel and accessories designs, says China Hongxing.

The order book of RMB 896 million represented a 12% increase as compared to that held in February 2009. As compared to the previous trade fair held in October 2009, the group saw an increase of 31.8% in the orders received at this trade fair.

Wu Rongguang, Chairman and Executive Director of China Hongxing, said, “We are pleased with the level of orders received at the trade fair, which enhance our overall order book going into FY2010. We will carry on with monitoring the market and keeping ourselves abreast with the changes in the macro environment to ensure we are able to react swiftly to them.”

Demand for China Hongxing’s footwear accounted for about 45% of orders, with apparel and accessories products accounting for the rest. Delivery of these orders will take place from July to September 2010.

The group will ensure that its existing operations are on track for recovery in the challenging market condition.