JEL Corporation (Holdings), the distributor of fast-moving consumer goods, IT, photographic, mobility products and timepieces, says that JEL Corporation (Middle East), a wholly-owned subsidiary, has been awarded distribution rights for the entire range of batteries and battery-related products from GP Middle East FZC, the Middle East Regional office of GPI International Limited.

Founded nearly half a century ago, GP Batteries is one of the world’s major suppliers of primary and rechargeable batteries. With the appointment, JEL Corp will distribute GP Battery brand products for selected countries in the Middle East region and the Africas, namely, Iraq, Syria, Kenya, Uganda, Tanzania, and Ethiopia.

JEL says GP Battery products complement its existing product line of photographic and IT gadgets which require portable power sources. In addition, with this appointment, JEL will further extend its reach into the Middle East and Africa.