Yanlord Land Group, the real-estate developer of high-end residential and commercial property projects China, announced today the ground-breaking for its latest 320,000 sqm residential development — Waigaoqiao Land — in Shanghai’s Pudong New Area.

A culmination of two successful land tenders by the group in July 2008 and September 2009, Yanlord Land says the Waigaoqiao Land project rests ideally at the northern quadrant of the Pudong New Area which has been earmarked by the Shanghai government to be Pudong’s new prime residential district.

To further enhance the living environment for both local residents and foreign expatriates who currently work in the district, the Shanghai government has initiated the construction of a new 5.74 square kilometres ecological park as part of its afforestation and ecological enhancement initiatives.

With the emergence of the Pudong New Area as an international financial centre and international transport and logistical hub, Waigaoqiao Land will also benefit from the robust infrastructure and excellent connectivity that links it to key areas such as the Lujiazui financial centre, the Wujiaochang sub-Centre, the Waigaoqiao Free Trade Zone, the Waigaoqiao Port, the Jinqiao Export Processing Zone and the Pudong International Airport, says Yanlord Land.

Capitalising on the significant potential brought about by burgeoning industrial development as well as a constant influx of both new and foreign talents, the Waigaoqiao district is poised to undergo a period of rapid transformation and unprecedented growth, the developer adds.